http://www.webdesignerdepot.com/2009/02/10-web-typography-rules-every-designer-should-know-2/
1. Read through the text yourself
2. Dump Lorem ipsum as soon as possible
3. Show a clear hierarchy
4. Pay attention to both macro and micro typography
5. Take care with type colors
6. Get serious about your CSS
7. Ditch the centered text
8. Deal with smart quotes and other symbols
9. Plan for your text to get larger
10. Show a preference for sans serif
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